"Without a beat, it's just a rhyme..."
 

Producer Talk

Business Talk With Jermaine Wall


 

 

 

 

 

OL

Yo! First thank you for getting up with me.

J. Wall

Thanks for the opportunity man.

OL

Can you tell the readers who you are and what you do?

J. Wall

My name is Jermaine Wall aka ‘the madhatter’ and I spend the bulk majority of my time doing two things: working as a designer/concert promoter with a company I co-founded called the Cabinet Collective and managing a record label called LSTNFND Music.

OL

How long have you been in the marketing business? Could you tell us about your record label?

J. Wall

I’ve been loosely involved in the marketing business since 2010. Since then, I’ve honed my skills as a graphic/print/web designer, as marketing consultant for artists and non-profit organizations, and as a CHH concert promoter in Toronto. In terms of the label, LSTNFND Music (Lost and Found) is an urban music label featuring artists Jeremy Rodney-Hall (fka Q) and Lord Badu.

OL

How did the idea of starting the label come about? What was the process in making this vision come alive?

J. Wall

My background is in artist management. I graduated from the Harris Institute in 2009. As I started to work with artists more and more, I realized that there was a major need in the community and the music industry for guidance in regards to marketing, design, business and more. Also, as a fan of music, I have very distinct tastes and preferences, and quite simply, my desire was to enable the creation of more music I loved. Add those two things together, along with my desire to reach the community with solid Gospel-centered music, and you have the idea for LSTNFND. Once God started to confirm His desire for the creation of a record label, I started meeting with Jordan (Orijin) and Jeremy to discuss how it would look. After much prayer, advice-seeking from close friends in the community, and a successful crowdfunding campaign, we started the label.

OL

Who have you’ve worked with?

J. Wall

In terms of the Cabinet Collective, we’ve been blessed to work closely with a very diverse set of artists and non-profits. Some key people we’ve worked with includes Role Model Records (Dru Bex, Shope), Lamp Mode Recordings (shai linne, Json, Stephen the Levite, God’s Servant, S.O), Humble Beast Records (Propaganda, JGivens, Beautiful Eulogy), and a few key ministries/businesses such as Theology in Sneakers, Gospel E-books, City Lights and dozens more.

OL

Do you have a studio or space to record? If so, what do you use in the studio? 

J. Wall

We’re very minimalist when it comes to making music. Jeremy is our musical center and he writes and produces with Ableton and Logic. When it comes to recording, we record in Jeremy’s home studio or with various studios in the community based on needs. Our main focus is on making quality music and letting people who know what they’re doing handle the rest.

OL

What is your process in the studio?

J. Wall

Get out of the way and let artists be artists. Make their lives easier by serving them. Pray, encourage and love. Share my two cents as a businessman and as a music fan when the time comes.

OL

Any artist you want to or plan on working with?

J. Wall

My dream list of artists to work with in the studio include Wes Pendleton, Shad, k-os, Die-Rek, JGivens, Courtland Urbano, Ian Kamau and a bunch more. Do we plan on it? Maybe one day!

OL

Could you tell us about the recent signee Lord Badu?

J. Wall

Lord Badu is a dear brother to us. I respect him as a man, as a friend and as an artist. Those are the three things we look for in people we work with. From what I can see, Lord has a reputation as being a lyrical MC with great delivery and intensity. While this is definitely true, I think there’s so much more to him. Be on the lookout for some great music from him.

OL

What can expect from you in the future?

J. Wall

In terms of Cabinet Collective, look forward to deeper service of the community through our professional services, written insights, and dope hip hop shows featuring lots of artists from Toronto and beyond. In terms of LSTNFND, look forward to an EP from Jeremy Rodney-Hall this summer, a full length album from Lord Badu at the end of the summer, and a full length album from Orijin in the Fall.

OL

Alrighty Jermaine, thanks for chopping it up with me.

J. Wall

It was my pleasure. Stay hot for the Lord, y’all.

 

Follow Jermaine Wall

Twitter: @Madhattersays

Instagram: Madhattersays

Website: www.lstnfnd.com

 

lstnfnd 2

 


Omar Luis

Omar Luis

Believer, Aspiring Producer, Editor from London, ON, CA.

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