"Without a beat, it's just a rhyme..."
 

The DJ'S

Featured DJ Of The Month DJ Dlite.


 

 

 

 

[BRG id=”6″]M4M:

D! What up fam.

DJ DLite
:

All is well, man. Playing the background these days. Focusing on     church and family. Daughter getting ready to graduate.

M4M:

No doubt. First off, I appreciate you getting up with me.

DJ DLite
:

Thanks for the opportunity to share. Glad to still be considered relevant.

M4M:

Mang, you have contributed a lot of exposure to artists. That goes down in the books. For those that may not be familiar with you or what you do, please tell the readers.

DJ DLite
:

I have been a radio DJ since 1999. I had several local radio programs and then branched off into internet radio in 2005, when I began hosting and producing 3rd Coast Fiyah, which is still going strong.
 We’ve been blessed to also do a video show and other media endeavors, and concert/showcase events.

M4M:

Married? Kids?

DJ DLite
:

I have a wife and 3 teenage daughters…pray for me, lol. I’m very happy to say my wife and I will be celebrating 20 years of marriage this December and my oldest daughter will be graduating from high school this academic year.

M4M:

Praise God for that, bruh. 3rd Coast Fiyah, How did that come about?

DJ DLite
:

So in 2005 I was nominated for the Texas Holy Hip Hop Achievement Award for DJ of the Year. Mind you at the time I had no radio show. And I felt God saying, watch what I’m going to do. Well, I happened to win and after that I was asked by Holy Culture Radio to join their lineup of DJs. At that time HCR was the only real spot on the internet for non-stop CHH mix shows. That’s where 3CF was born and I made a commitment to play artists from my region but also whatever else I felt God leading me to play. I especially wanted to give the “no name” cats a chance. And I’ve been blessed to give airplay to cats no one knew about and now they are well known ministries.

M4M:

Amen, bruh. In your opinion, do you think DJ’s get the respect they deserve  from the Artist seeing that you guys play a part in furthering their music?

DJ DLite
:

It’s changing man….but not the way it should. It’s a process. DJ’s must do their part and promote songs the way they should be. The One Accord DJ Alliance is doing a great job rallying DJ’s to rep correctly. In the end, it’s all about relationship. I appreciate when an artist will take the time and let me know the vision of his project. Then I know how to come in agreement with him and help him bring it to pass.

M4M:

Yeah, mang. I say the same thing about producers. What are your thoughts about mixtapes?

DJ DLite
:

I think, if done right, they can be powerful tools.

M4M:

Yeah, these days they are just thrown together.

DJ DLite
:

Too, everything must have a purpose to me. Even a mixtape….what’s it’s objective? Who are we targeting? Those questions must be asked, if we’re putting out a Kingdom minded mixtape.
        
M4M:

I was talking to a friend yesterday about Internet radio and how it is not taking seriously like terrestrial radio. What’s your thoughts on that?

DJ DLite
:

Oh bro, believe me that is changing. Think about the success you see many of our CHH artists are having. How much of that is from terrestrial radio airplay? or INTERNET? Example: Flame’s new project debuted on Gospel Billboard charts at number two. How many regular stations play Flame Versus how much exposure he has on the web? The world wide web has been the place where our “market” has been able to thrive and grow. And that is soooo smart b/c that’s where the WORLD is looking, also… Perfect harvest field.

M4M:

Ok, I get that but not all Internet stations register their play lists, right? How many artists get paid Internet spins?

DJ DLite
:

Man, that’s a great question to be honest. I don’t know and there in lies the problem… ownership. No one, to my knowledge, has a fully functioning internet radio station that is setup to do that yet so the way I see it is, the artist and the DJ work together. I’m spinning them and not expecting them to pay me so they should not be concerned about getting paid a nickel for a spin. It’s the fact that I’ve partnered with them to make their voice bigger, BUT we have looked at the world model and been convinced that is the only way to operate. I tell an artist who may be concerned about that, “Well bro, promote yourself and see what you can accomplish alone, or trust in someone who can help bring influence to your music.” I’ve never had a problem with that. Cats are throwing their tracks saying, “Bro, PLEASE play it.”


M4M:

No doubt. I understand what you are saying and believe that one day it will flourish when everyone will be able to profit from it.

DJ DLite
:

Agreed bro. If we all determine to walk as one, it can and will happen.

M4M:

So what’s next for you, bro.

DJ DLite
:

Man, I’m just going to continue building 3rd Coast Fiyah as a respected name in CHH/Urban Gospel music. I’m really determined more than ever to focus more on my family and church AND seeing God exalted in my city.
 But I’ll keep on making Kingdom noise, bro!

M4M:

I dig it, bruh. Any last words for the readers.

DJ DLite
:

Keeping letting the light of Christ shine through you! The world is waiting to see Godly examples of the manifestation of God’s grace. Be that!

M4M:

No doubt, famo. Thanks again for chopping it up with me.

DJ DLite
:

Thank you,bro. Blessings to you.


Marv

Marv

Christian Producer, Barber,Blogger, Husband, and Father.

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