"Without a beat, it's just a rhyme..."
 

Producer Talk

Importance of Video With Will Thomas


Revolution Slider Error: Slider with alias goodtree not found.
Maybe you mean: 'main slider'

Marv

What up Juice?

Will

I’m doing good bro, I’ve been busy trying to get this work done.

Marv

For those that may not be familiar with you, please tell the readers who you are and what you do?

Will

Well, for the most part I’m a videographer/film maker/Music Video Director out of Atlanta, Georgia.  If you are into Christian hip hop then there’s a good chance you’ve seen my work.

Marv

On a side note, you were a music producer as well right?

Will

Back around 2007-2009 I was a record producer named Juice2020. My credits included Sho Baraka (Lion & Liars) , R-Swift (Soapbox), John Wells (The Dash), Antonious and many more.

Marv

How long have you been into videography?

Will

My motivation to get into music video came from watching tons of wack videos that were being produced by HHH artists.  So out of frustration I decided to stop complaining and do something about. So I walked away from producing full time and went into shooting videos.  This was a 100% faith move.  At that time when I left was the same time I was getting hit up by Sony/Universal/Reach to produce for artists such as Neyo, Chris Brown & Lecrae to name a very few.  But after some prayer I decided that shooting videos is what God wanted me to do.   So to answer your question I’ve been shooting for about 6 years.  Lol.

Marv

Can tell the readers some of the people you’ve worked with?

Will

The artists I have worked with are Brinson, Flame, Da Truth, V. Rose, KB, Derek Minor (recent), Andy Mineo, Thi’sl, Earnest Pugh, Social Club, Canon, Uncle Reece, Shonlock, D-Maub, Adia, Ambassador, Benjah, Viktory, City Takers, Erica Mason to name a few.

Marv

From your experience, why is it important that a artist have visuals these days?

Will

In today’s market music has been so devalued.  And in my opinion it’s not the audience fault.  It’s really the artist’s fault.  When MP3’s came out artists took advantage of the new technology and started giving their product away for free.  Now years later, there’s so much free music on the Internet the consumer doesn’t have to sacrifice anything to get it.  When something is limited it creates demand, when something is over saturated there is no demand. I can go on for hours on this subject, but in short we are in the age of microwave music, so having a classic album means nothing to the consumer.  People are not listening to the heart of an artist anymore just the instrumental and the hooks.  This causes a major disconnect between the artist and their fans.   Visuals have become the connection between the artist and consumer.  Having a music video is still a special experience for the consumer, this allows the fans to step into the artist heart and mind when they wrote the song.

Marv

What is your process in preparing to shoot someone’s video?

Will

The process is simple actually.   The artist/label or manager sends me the song, we go over budget for the song then I proceed to write a treatment (concept for the video).  After the treatment is accepted I will have my production manager find locations and assemble a crew for the shoot.

Marv

Why do artist think they just buy a camera and do their on videos? Should they do that or should invest in getting it done professionally?

Will

Some artists are just so freaking talented they can do anything such as Eshon Burgundy or Dj Esso.  But not everybody has that ability.  The ones who are not gifted in videography should hire a professional so that their music can connect with fans and increase their exposure.

Marv

What are some misconceptions artist may have about videos?

Will

The biggest misconception artist have is that their music videos can’t be played on Television or get on VEVO.  Television station such as BET, MTVU etc, will play your video of the quality is good and if you have a buzz.  And getting a VEVO page is actually pretty easy.

Marv

What’s a ball park figure price an artist should be ready to pay for a quality video?

Will

For independent artists I would say anywhere from $1500 – $5000, for major artists $7000 – $12000 or more.

Marv

What are you somethings the artist should look for trying to find someone to their video?

Will

Just because someone says they have camera doesn’t make them good.  Watch some of their work and pray on it.  You may find a diamond in the rough. I know this from personal experience Rhema Soul & T Juan were artists that took a chance on me and look what happened.  I have won countless Video of the Year awards, featured on Red Bull website, videos shown on BET & MTV television, shot promos for ESPN etc.

Marv

If someone want to get in contact about visual. How can they do so?

Will

Shoot me a email to hello@spacecherryfilms.com I love working with new artists.  Seriously I do.

Marv

Any last words for the readers?

Will

Man, I think I talked too much lol.  Pray pray pray pray pray pray and pray more.  Chasing money and fame will get you nowhere but seeking the Kingdom of Heaven you will find what you are looking for.

Marv

Thanks for sitting down with me bro.

Will

It was my pleasure!


Marv

Marv

Christian Producer, Barber,Blogger, Husband, and Father.

More Posts - Website

Follow Me:
TwitterFacebookGoogle Plus

Comments

Leave a Reply

WP-Backgrounds Lite by InoPlugs Web Design and Juwelier Schönmann 1010 Wien