"Without a beat, it's just a rhyme..."
 

Producer Talk

Interview With Producer Darrell Digga Branch


 

 

 

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Marv
For those who may not be familiar with you, can you tell the readers who you are and     what you do?

Digga
What’s up? My name is Darrell” Digga” Branch and I’m a music producer, educator and author. I’m best known for my productions work for artist such as Cam’ron, 50 Cent Jay- Z, Jennifer Lopez and others.

Marv
How long have you been in the music business?

Digga
I’ve been in the business for over 19 years. Harlem rapper Big L was the first one to gave me my start. While signed to Columbia Records, he purchased a beat from me in 1996.

Marv
First off let me say that you have put out a Great Book (The Beat Game). What inspired you to write the book?

Digga
Thanks. During my earlier years, I didn’t have many resources or people to talk to about the music business. I was literally thrown into the game with no experience. I graduated college in May of 1997 and I was offered a production in July. So, everything in the book is pretty much what I learned based off my experiences. I thought it would be great for producers to finally have something that can guide them through the process. That’s why I titled the book “The Beat Game” and designed the front cover that way. I wanted it to be like a playbook for aspiring producers.

Marv
Why is it so important that beat makers and producers should understand the music business?

Digga
It’s extremely important that beat makers understand the business. I think most beat makers get intimidated by it because they think you have to know so much, which in some ways is true. I attempted to write The Beat Game clearly so that certain business concepts were easier to understand. If you are serious about making money from producing, you have to know how you get paid from it, point blank. Some beat makers think it’s not important to know the business until they get presented with a financial opportunity. In some cases, that might be too late. That’s the wrong attitude. Every move you make in this game will effect the next one.

Marv

In your book in the beginning you talked about building a dream team. For a producer who is starting out, which should they pursue first a manager or lawyer and why?

Digga
When you’re just starting out, I would see out the help of a lawyer before a manager. If you’re  hustling and looking for your own production opportunities yourself, you wouldn’t need a manager anyway. Usually, aspiring beat makers are looking for a manager just to “shop” their beats to artist, but most of the time, if the manager is inexperienced without connections, it’s a waste of time. A lawyer on the other hand may have connections and a broader network of people for an aspiring beat maker to connect to. And the lawyer will be able to give you the legal advice needed in the event you land a production opportunity.

Marv

Do you think in music today there’s a over saturation of producers or is there enough work for everyone?

Digga
The music production business isn’t saturated at all. It’s always been extremely competitive. I do think that because some beat makers and producers don’t know the business that well,they bring down the value in production. If beat makers are giving away all their rights just to get a placement on an album, it makes it difficult for other beat makers to negotiate a fair deal.

Marv
Why do believe this book is a must have?

Digga
I never wrote The Beat Game with the intention of becoming a bestseller. I just wanted aspiring beat makers to know that it’s there for them. If you’re serious about making beats, you should have it so that when you do have a question about the game, you can pick up the book and get the answer.

Marv

Any more books in the future pertaining to music production?

Digga
Of course! My company Branch Family Publishing will be releasing several new books this year. Currently, I’m finishing up “True Confessions Of A Hip Hop Producer” and Heatmaking: 10 Beatmaking Techniques To Become A Producer.” My wife and I are also developing a series for children called “Mogul Kid Adventures” as well. So, we’re working to make the best products in music education.

Marv
How can the readers purchase a copy of your book?

Digga
You can get a copy of my book anywhere online in paperback and as a eBook. Barnes and Noble, Amazon.com, iTunes, etc. You can also visit my website www.darrellbranch.com as well.

Marv
Any last words?

Digga
Thanks for the interview! Also be on the lookout for PskillUniveristy.com, my online production school launching this summer!


Marv

Marv

Christian Producer, Barber,Blogger, Husband, and Father.

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